Wine Industry: Shared Desperation
Mathieu Turbide, un internaute bloggeur du vin in Montreal, came across an interesting story in his blog Méchant Raisin. Downunder in Oz the situation for many wine growers is desperate. A desperation shared with many other wine growing regions including us in France. Confirms that only a quality product combined with savvy marketing will do. Just growing grapes and selling them on a short term contract basis: un mauvais choix. To read the transcript of Australian Broadcasting's interview click here.
